Blue Campaign: Protecting Youth from Online Exploitation
Organic Social Media Campaign

Blue Campaign is a national public awareness campaign designed to educate the public, law enforcement and other industry partners to recognize the indicators of human trafficking, and how to appropriately respond to possible cases. This two month mini-campaign about online exploitation was directed at parents, youth caretakers, and other adults with youth in their lives. The content focused on sharing online safety tips, signs of online exploration, and reporting methods.

I was inspired by accessible every day technology in my designs, and my goal was to keep the content and visuals approachable to our audience.

View the Facebook & Twitter sized graphics below!

All pieces created during my time at DCG Communications for the Department of Homeland Security. Art Direction by Jaimie St. Clair Barrie. Copywriting by Andi Hubbell.